Spotlight: W Hotel

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Next door to the Austin City Limits music venue, this high-rise luxury hotel in the Second Street District is half-a-mile from the Austin Convention Center and a 1-minute walk to Austin City Hall Stylish modern rooms include work desks, iPod docking stations, flat-screen TVs and high-speed Internet access. Suites add separate living areas and larger TVs. Amenities include a spa, business center and multi-room lobby bar, plus a swimming pool and sun deck on the 4th floor.

 2nd Street District, 200 Lavaca St.

 (512) 542-3600

Your Austin Destination Sensation

Local Business Spotlight: W Hotel – Austin
Video Courtsey of Mark Knight Photography

newcomers-whotelSituated in the heart of downtown Austin, on the corner of Willie Nelson Boulevard, W Austin amplifies the city’s diverse and creative atmosphere. Headlining the vibrant Second Street District downtown, the 2011 Conde Nast Traveler Hot List property, is adjacent to the famed Austin City Limits Live at The Moody Theater music venue just a stone’s throw to outdoor activities at Lady Bird Lake as well as the famed 6th Street nightlife corridor. Setting the stage for contemporary luxury, the hotel’s 251 perfectly positioned rooms offer postcard views of the ever-evolving downtown skyline and a refuge from the always exciting action taking place in the center of town.

A sought-after destination for both leisure and business travelers, the hotel which is known for its signature “Whatever, whenever” service (a philosophy that pampers guests with unparalleled service – offering guests and residents “whatever you want, whenever you want it”) also appeals to locals. In the Living Room, four distinct spaces create an intimate retreat of cozy corners, where locals return regularly to partake in authentically Austin, hand crafted cocktails. Another big draw is the Records Room itself, a cozy den-like retreat that features a large fireplace and more than 8,000 vinyl records lining the room’s walls. And for those looking to do more than just sip and peruse the collection, the records can be played on the vintage McIntosh stereo that’s set up in the adjacent Secret Bar. The space serves as a vibrant backdrop for a series of W Happenings related to music, fashion and design – W’s core passion points.

And while the In Room Dining options can accommodate any request for any palate (going back to that signature “Whatever, Whenever” service) those looking to explore the flavors of Central Texas needn’t step foot off property. Enter: TRACE. The very first concept restaurant introduced by the Starwood brand, TRACE is dedicated to providing a great dining experience that accentuates the restaurant’s philosophy of local cuisine sourcing its produce, meat and other artisan treats locally. TRACE’s outdoor garden and patio faces Lady Bird Lake, always staying cool with Austin’s natural “air conditioning”. A perfect place to people watch or dine with pets in tow, the patio is especially popular during Happy Hour and TRACE’s acclaimed live music brunches on the weekends.

The hotel’s AWAY Spa, a true retreat that’s accessible on the fourth floor of the building provides the perfect refuge from the hustle and bustle of the city’s many festivals and activities. A true gem, AWAY offers a “Lucky Locals” discount to anyone with a Texas ID. In addition to the always complimentary valet parking, locals receive 30% off any treatment Monday through Thursday as well as access to the hotel’s rooftop pool, WET, and FIT, a state of the art fitness center complete with brand new yoga rooms and Pilates reformers.

In addition to onsite entertainment and relaxation, guests will not be disappointed by W Austin’s rooms. With its signature Extreme Wow Suite (the W brand’s reinterpretation of the presidential suite) Wow Suite, two Marvelous Suites, Fantastic Suite and 27 Cool Corner Suites, there are plenty of excellent options. Each is stylishly appointed and includes original prints by Austin City Limit’s photographer Scott Newton, which are available for purchase as an authentic souvenir. Amenities in guestrooms include the W Signature Bed, ultra-plush W robes and a Munchie Box (the W brand’s take on the traditional hotel Mini Bar) which contains some fun and locally found favorites for guests to enjoy. Whether you are an Austin resident looking for a great staycation, on a business trip or in town for leisure, we invite you to experience what’s new and next at W Austin.